5b on net in 5 years, says Google
Google provides tech start-ups with low-cost or free-of-charge spaces to meet and work at the campuses, as well as business mentoring. Photo / AP
The world’s online population will double to five billion by 2020, presenting huge business opportunities for tech start-ups on the cutting edge of the unprecedented expansion, says the head of Google Europe.
“The connected population is going to double in five years. Five billion online. Everyone with the entire internet in their pockets,” Matt Brittin said in Warsaw, opening Google’s fifth “campus” for IT start-ups.
“That’s a huge opportunity … This is a transformational period.
“Five years where we’ll go from a minority to a majority of the people on the planet being connected.
“That’s why the moment is now for start-ups to look up and out and think about that market of five billion people that you can connect with in the next five years.”
Google chose a renovated vodka distillery in a poorer area of the Polish capital for its first “campus” for IT business start-ups in eastern Europe.
It is one of five tech hubs the global IT giant has created worldwide, with a sixth planned to open in Sao Paulo, Brazil, in the first half of next year.
Google, which got its start in a garage, provides tech start-ups with low-cost or free-of-charge spaces to meet and work at the campuses, as well as business mentoring.
Brittin said although Google was a search engine, it had also become “a growth engine for entrepreneurs and for the economy”.
“Today we see millions of companies who are growing and exporting by accessing tools, talent, technology, sales and distribution around the world. We call them the ‘micro-multinationals’. Every start-up can be global from its birth.”
The United States company opened its first start-up campus in London in 2012, which has created 1800 jobs so far according to Google, followed by ones in Tel Aviv, Seoul and Madrid.